A coordinated endeavour
We worked in tandem with the IKOU team to highlight their premium, sustainable brand at North America’s largest kitchen and bath tradeshow. This included a new luxe catalogue featuring all of IKOU’s products, a trifold brochure specifically designed for the tradeshow, large format digital assets, in-booth activations, influencer partnerships, social media leading up to and after the event, and segmented email marketing.
Product Catalogue
IKOU needed a standout offering to entice retail buyers and other potential customers. We designed a catalogue that showcases each vanity in IKOU’s 4 collections (Art Bathe, Spa Bathe, Studio Bathe, Urban Bathe) including sizes, finishes, and features, as well as faucets, shower doors, mirrors, lighting, and toilets. Through custom fonts and unique brand marks, IKOU’s collection is presented in a series of classy and modern spreads.
Tradeshow Collateral
We developed print and digital assets for on-screen, web, and in-booth that aligned with the products IKOU was featuring in their sprawling booth.
Social Media and Digital Marketing
We created buzz before the tradeshow through multiple social media posts. During the tradeshow, we partnered with a well-known lifestyle influencer to provide one-of-a-kind experiences and prizes to booth visitors. Our social media efforts were supported by a coordinated email marketing campaign with customized messaging and product offerings per segment (designers, contractors, builders, retailers, and others).