Swift running
Coordinated and multifaceted, our award-winning work for Lake of Bays Brewing Co., including market research, strategy, advertising, packaging, sales collateral, and social media, spanned ten years and gave their brand new impetus in a crowded craft-brewing marketplace. Within a year, dollar volume sales sped ahead by more than 70% (CASSIES Award 2014). To date, Lake of Bays Brewing remains one of the top 15 craft breweries in Ontario. Additionally, we supported the design, opening, and ongoing operations of the Huntsville Brewhouse, Bracebridge Barrelhouse, and Brews & Bites food truck with marketing and advertising activities.
Brand Repositioning
Broadening the appeal of a brand connected with the iconic landmarks of the Baysville area was the motive behind a repositioning strategy. Based on market and consumer research, we coined a new tag for Lake of Bays: “Taste the Great Outdoors.” A Lake of Bays Spark House or Oxtongue beer can be enjoyed far beyond cottage country. It conjures up the great outdoors wherever you may be, whether in your urban backyard or on the pub down the street.
Social Media & Digital
We elevated Lake of Bays’ digital presence with a combination of high-quality product shots for social media, multiple online ad campaign reflecting the new positioning, contests, and email marketing to increase customer engagement and drive traffic to their online store.
Core Brand Redesign
Despite enjoying existing brand equity established by its popular Spark House Red Ale, Lake of Bays began facing headwinds as customer tastes moved towards bolder and more experimental flavours. We worked with our client to rethink three of their four core brands. Together we developed new names, new package designs and a new liquid in all four cans.
New Product Design
In addition to a bolder taste in their core brands, Lake of Bays introduces new products at the LCBO and other retailers 3-4 times per year. We worked in partnership with their Brewmaster and informed by changing consumer insights to develop new offerings in eye-catching packaging with unique merchandising and flavours.
