Making a splash
We helped two financial advisors develop a distinct brand identity that speaks to today’s consumer and addresses their multigenerational needs from a financial planning perspective. We supported the new brand with custom illustrations, new collateral, and ongoing communications.
Brand Identity
Informed by industry research and interviews with current clients, we developed the brand, Propellus Financial, to demonstrate the capabilities of the financial advisors in propelling their clients forward with strong, long-term financial strategies. We launched the new brand with custom video and collateral including The Propellus Difference brand book, business cards, and stationery.
Custom Illustrations
We worked with Vesa Sammalisto from Finland to design a hero illustration that reflects the aspirations of Propellus clients and distinguish Propellus from other financial advisors in a visually appealing and fun way. Vesa also designed spot illustrations that showcase the services Propellus provides to clients.
Client Communications
We created a communications plan for Propellus that includes quarterly commentary, weekly newsletters, and other relevant communications about changes in the market and client portfolios. Each communication is aligned with the Propellus brand and speaks directly to the questions clients have regarding their financial future.
