Gaining momentum
We commissioned custom illustrations for Ivey Business School’s QuantumShift™ program in order to reach disengaged Alumni and increase attendance at upcoming sessions. This illustration was supported by frequent, strategic communications that struck the right balance between succinct and providing enough information for entrepreneurs to click the Register Now button.
Custom Illustrations
We worked with Jing Zhang, a Chinese illustrator from England, to create a hero landscape centred around the Q and S in the brand name. The landscape includes industries that QuantumShift™ Alumni are from. Jing also created a set of spot illustrations to represent the experience that Alumni will receive when attending QuantumShift™ programming.
Email Marketing
Ongoing email communications about upcoming QuantumShift™ programming ensured that events remained top-of-mind and encouraged folks to register early. Content included details about speakers and activities, testimonials from past participants, and information about other QuantumShift™ offerings.
